Emails created for TRX Training's Halloween Flash Sale 2016. I was responsible for designing all assets and creating production artwork for the sale.
For this particular project, I decided to experiment with the colors of the brand, changing most of the yellow
call-to-action bars to orange, and using black & white photography to coincide with the holiday and fit
the Halloween theme.
call-to-action bars to orange, and using black & white photography to coincide with the holiday and fit
the Halloween theme.
I also had the opportunity to illustrate some fun Halloween-themed assets and play with animating them, as seen with the sweatband-wearing bat flapping his wings on the header image. With this being a limited-time "flash sale" and most of TRX's consumer-facing emails using static imagery, I proposed that introducing a minor animation would draw the consumer's eye whilst sifting through their email and call attention to the fact that this email is unlike the company's usual promotions.
"Hero Image" with Animated Bat
