During my time at TRX Training, I created consumer-facing emails during their Fall Fitness Sale event. I was responsible for the design of all assets and creation of files for production.
Emails were split into two demographic categories, consumer and "prosumer," and were tailored to fit each group's specific needs. Consumer emails were designed for people who are interested in fitness for personal gain, while prosumer emails are tailored to professional trainers who may be more interested in TRX certification courses and products designed to be used with their clients. Each category had several emails with slightly different designs and messaging, to be sent several days apart during the sale.